Empowering young women is vital now more than ever.

There's no better way to achieve that than through the outdoors.

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Our mock campaign for The North Face reaches socially conscious young women ages 20-30 with motivating challenges that considers digital movements and physical space, with a  heavy emphasis on diversity.

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Using the client's existing identity, I branded the Face of Nature campaign to fit comfortably within The North Face narrative, whilst strategizing to create an engaging campaign that uplifts the voices of young women.

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What did I do?  •  Account Management  •   Creative Strategy  •   Branding  
•   Social Marketing  •   Graphic Design