From essentials
to exceptional.
Ad 2 National Public Service Competition
2nd Place
AAF District 4
Silver Angel Award
Education is, inarguably, the single most important thing in the world. Let's give more people a fair chance at getting it.
Continuing the Ad 2 Public Service Committee's mission for good, we created a full pro-bono ad campaign for our client OASIS Opportunities, a non-profit who provides essentials like clothes and hygienic items to at-risk students in Hillsborough County, Florida.
Thanks to almost $18,000 of donated media I secured, organic social posts and an internal email campaign, OASIS saw a 32% increase in their new Squarespace website featuring their shiny new rebrand. Now, more kids will receive the essentials they deserve with help from our pro-bono campaign, valued at over $110,000.
What did I do? • Media Planning • Communications • Copywriting
• Strategy Development • Research
See the Campaign:
* This project wouldn't have been possible without the talents of:
Dev McDowell, Irene Carrozza, + Brittney Larko